It started out as a Target run. And we know how those usually end up.

But, it's the middle of September. Scratch that. Beginning of September. And Labor Day Weekend.

And it feels like we are smack dab in the middle of fall aka Pumpkin Spice Season.

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When did we decide to pull the trigger on this? Why are we going so early? It's still hot out and the leaves might JUST be turning colors.

We're still rocking shorts and flip flops. I mean fall is right around the corner but...THIS!

McConnell Adams TSM Lansing

YOGURT? Pumpkin spice yogurt? We're here already?

And apparently, we're late as Starbucks launched the PSL almost 2 weeks ago? What? Why?

Yet once upon a time, Starbucks served the pumpkin spice latte when pumpkins were actually in season. The first PSLs were poured on Oct. 10, 2003 — just shy of Halloween, and almost a month after the official first day of fall.

Starbucks has generally released the PSL during the first week of September — but it moved up its fall menu to Aug. 28 last year, and will be serving the drinks a day earlier this year. (Marketwatch)

Credit: Marketwatch

And while we're looking at Starbucks for going early, Dunkin Donuts has actually beat them to the punch and been doing so for years.

And as the coffee pushers go, so does the rest of the marketplace.

“The skillful formulation of pumpkin spice products by Starbucks and Dunkin’ — the veritable leaders of PS products — is allowing for the earlier introduction of PS products without requiring association with fall weather or cold weather holidays,” food scientist and researcher Kantha Shelke, a lecturer at Johns Hopkins University, told MarketWatch. (Marketwatch)

So they go earlier every year because, well we demand it and actually buy it. No matter the weather.

Take a look at some of this year's Pumpkin Spice offerings.

It's in everything.