Target is Pulling in More Shoppers and Showing Progress
According to USA Today, Target's plan to pull shoppers into stores is showing progress, even as it struggles to keep them from ordering through Amazon.
The chain said that it attracted more customers over the holidays by revamping some of its stores, upping its online delivery service and offering exclusive brands and collections.
That strategy appeared successful as sales rose 3.6% in the final three months of 2017.
Target made eight of a dozen new, exclusive brands available during the holiday season, including Hearth & Hand with Magnolia, a home-goods collaboration with Chip and Joanna Gaines, the popular hosts of the TV show Fixer Upper. For more information, please click on the above link.