The year 2023 almost slipped by without a nod to the 95th anniversary of one of our most beloved Michigan products: Kellogg’s Rice Krispies.

Ever since Kellogg’s came up with it in 1927, there have been imitators and off-shoots: Rice Krinkles, Cocoa Krispies, Crispy Rice, Cookies ‘n Cream Krispies, Rice Pops, Rice Snaps, Cocoa Rice, Cinnamon Sugar Krispies, Marshmallow Krispies, Rainbow Krispies, Razzle Dazzle Krispies, different colored Krispies…and no doubt there will be more in the future. Many of them have come and gone, but the old stalwart, the original Kellogg’s Rice Krispies cereal, is still hangin’ on after 95 years. And good for them!

Thanks to, here’s a brief timeline of our favorite rice cereal:


W.K. Kellogg grabs a bowl of a new test kitchen creation made of toaster rice and pours milk on it. The noise it made impressed him and marketing ideas bloomed from there.
Rice Krispies go on sale for the first time in stores across the country. It was an instant hit, thanks to the 'crisping' noises.
The first time the words "Snap, Crackle, and Pop" appear in magazine and newspaper ads.
The words "Snap, Crackle, and Pop" show up for the first time on Rice Krispies cereal boxes.
The first of the Rice Krispies mascots appears. Snap was depicted by an unknown artist as a gnome-type character complete with baker hat and spoon, making his debut on the cereal box.
Artist Vernon Grant came up with the Snap Crackle, and Pop characters, after listening to the Rice Krispies jingle over the radio. They all begin to appear together in ads.
The three Krispies critters finally appear together on Rice Krispies cereal boxes.
Snap, Crackle, and Pop get a makeover, with brighter colors, younger appearance, and smaller hats.
Rice Krispies debut in Spanish-speaking countries.
Snap, Crackle, and Pop make their TV commercial debut.
Snap, Crackle, and Pop are depicted with red cheeks.
Snap, Crackle, and Pop’s eyes are changed to be closer together and wider
First Snap, Crackle, and Pop T-shirts are manufactured.
Rice Krispies celebrates its 95th anniversary.

Grab a bowl, slice a banana, add some cream & sugar, and enjoy a bowl soon…and enjoy the “snap, crackle’ and pop” like you did when you were a kid….. and thank you, Kellogg's of Battle Creek!

Here's a TV commercial for Rice Krispies, with the jingle sung by The Rolling Stones!

Rice Krispies (of Battle Creek)


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