New Burger Line Launched June 11 at IHOP
IHOP underwent a fake name change last month, when it briefly called itself IHOB. Five weeks after the promotion, IHOP President Darren Rebelez was candid about the reasons behind the shift in an interview.
The company has not been as popular with the lunch and dinner crowds, even though it's open 24/7. No surprise there: IHOP is a shortened version of the original name, the International House of Pancakes.
"We just didn't put the focus on lunch and dinner that we needed to," Rebelez said. More than half of IHOP's sales totals comes from breakfast. Here's the latest from USA Today.