Contact Us

‘20th Century Fox’ Is No More, As Disney Renames Studio

20th Century Fox
20th Century Fox

Don’t expect to see that classic Fox logo up there for too much longer.

Variety reports that Disney is rebranding the studios it bought from Fox last year. 20th Century Fox will become “20th Century Studios” while “Fox Searchlight Pictures” is now simply “Searchlight Pictures.”

There are still more changes to make:

On the TV side, however, no final decisions have been made about adjusting the monikers of production units 20th Century Fox Television and Fox 21 Television Studios. Discussions about a possible name change are underway, but no consensus has emerged, according to a source close to the situation. Disney has already started the process to phase out the Fox name: Email addresses have changed for Searchlight staffers, with the fox.com address replaced with a searchlightpictures.com address.

These moves are not entirely shocking: Rupert Murdoch’s company is still called Fox Corporation. (It was previously 21st Century Fox until Disney’s purchase.) Continuing to call these movie-producing entitles variations of “Fox” could create brand confusion — before you factor in that for a lot of people “Fox” means “Fox News,” a channel that has nothing to do with Disney.

It’s sort of weird to rename something “20th Century Pictures” in the 21st century, even if those two words were a big part of the original company’s identity and famous logo for decades. (The simple “Searchlight Pictures” makes a lot more sense.) Then again, what else are you going to call it? You can’t keep the Fox part. If you want to maintain that connection to the studio’s past — which includes the making of classics like The Sound of MusicAlienStar WarsDie Hard, and many others — there aren’t many other options.

Gallery — The Best Movies of the Decade:

Get the ScreenCrush Mobile App

Best of 99WFMK.com

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://99wfmk.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up to have exclusive Club FMK contests, events, coupons, presales, and much more delivered to you for FREE.