Target Is About to Pull the Plug on This Popular Perk for MI Shoppers

Cost-conscious Michigan shoppers are in for a surprise as Target prepares to axe a popular perk many have come to rely on. The move will fundamentally change how deal-hunting works across the state.

What’s Changing with Target’s Price Match Policy?

Under Target’s updated Price Match Guarantee policy, which takes effect July 28, customers will only be able to match prices found at other Target stores or on Target’s website within 14 days of purchase. But here’s the big change: Target will no longer honor lower prices from rivals like Walmart or Amazon.

Why Target Says It’s Changing It's Price Match Policy

According to Fox Business, the company says the decision is driven by shopper behavior. Target claims its customers “overwhelmingly price match Target and not other retailers.”

Michigan is home to 54 Target locations spread across approximately 54 cities, including key shopping hubs like Ann Arbor, Grand Rapids, Lansing, and Flint. Nationally, Target operates around 1,981 stores across 51 states and territories, serving over 1,300 different cities.

Target’s CEO: Why This Change Is Happening Now

CEO Brian Cornell added during a May earnings call that the retailer has been navigating an “exceptionally challenging environment,” citing declining consumer confidence and tariff uncertainty and signaling that this policy shift is part of a broader push to streamline operations and protect margins.