A Big Name Plans To Join Meal Kits Business
Chick-fil-A plans to dip their toe in the meal kit business, by testing at Atlanta stores.
This move, would make them the first quick service restaurant to offer full meal kits next month. They plan to see how this pans out before offering the service in other areas..
The meal kits would provide fresh, premeasured ingredients customers can pick up at the drive-thru or at their front counter.
A company executive says that the realize their guests are busier than ever and need a variety of convenient dinner options. We designed our offerings so our guests don't have to order ahead, subscribe to a service or make an extra stop at the grocery store. They would simply pick up the mealtime kit at one of their restaurants a their convince.
During this test phase, Chick-fil-A will offer 5 different recipes: Chicken Parmesan, Chicken Enchiladas, Dijon Chicken, Pan Roasted Chicken and Chicken Flat-bread. Each would cost a bit over $15 dollars. These meals can be cooked in home in about 15.