It is called Palcohol, and it is a powdered alcoholic mix.  According to the product's website they hope to sell it in Michigan.

Using the angle that when you are camping and hiking or activities like that it is not easy to lug around bottles of alcohol, and they feel that powdered alcohol is the solution.  Although I am not sure why you need alcohol to hike, but that is another story.

Currently the company has four flavours, including a cosmopolitan and margarita-flavored "powderita".

As it stands now, the Michigan Liquor Commission has the sole authority on determining if powdered alcohol can be sold.     Guess we will just wait and see.