Automakers from around the world are planning to reveal at least 40 never before seen cars and trucks at the North American International Auto Show in January.

An additional five new vehicles will be shown for the first time in North America.  All of the automakers realize they have to bring the biggest and best reveals to this show, according to Scott LaRiche, co-chairman of the auto show.

Automakers ranging from Nissan to Mercedes-Benz to Toyota are promising show organizers that they are going to debut new models that are crucial to their brands.

Automakers spend hundreds of thousands of dollars on stages and high tech audio visual displays to showcase their vehicles.

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