According to USA Today, the town of Mayo is dressing up its name, at least for a few days.

The small north-central Florida town has changed its name to  "Miracle Whip" as part of a branding prank to draw attention to the city and the Kraft Heinz salad dressing product.

The city on Saturday unveiled its water tower with the new name atop it and hosted a picnic with foods made with Miracle Whip.

In exchange for being known as Miracle Whip for several days, the city will get up to $25,000 in city beautification funds.  Click on the above link for more information.