Admittedly, we're just a couple of days into the new year, so this poor guy's failed New Year's kiss will quickly be eclipsed by ... something. But for now, this is 2019's biggest #Fail and it was broadcast on national TV.

The cringe-worthy clip was shared on Twitter after being captured on 'Top 2000 Live,' a Dutch TV show that airs live on New Year's Eve and into New Year's Day.

Oh, the rejection is just so painful.

Here's hoping your new year is off to a better start than his.