Customize Everything About Your Burger at McDonald’s
The world's largest fast food chain will announce plans to vastly expand its "Create Your Taste" test platform.
Create Your Taste lets customers skip the counter and head to tabletlike kiosks where they can customize everything about their burger, from the type of bun to the variety of cheese to the many toppings and sauces that can go on it.
This will be McDonald's most significant menu change since the rollout of breakfast more than 40 years ago.
For decades, fast food's central success has been built around serving customers their orders within a few minutes. The wait for a customized burger from the new platform at McDonald's is about seven minutes