Chevy trucks turn 100 this fall, just in time for the brand to capitalize on its hard earned, hardworking reputation with new models in the hottest parts of the market with the Traverse SUV on sale now and a new generation of pickups coming soon.

The first truck Chevrolet engineered was about as basic as it gets: a one ton flatbed with no cab, roof, doors or padding on its wooden bench seat.

Prices started at $1,325, a pretty penny at the time, and more than double the $600 Ford charged for the Model TT that had debuted as its first pickup a few months earlier.

Chevrolet's trucks have been a critical part of GM's business model for much of the company's history.  Here's more from the Detroit Free Press.