Cereal Fest kicks off tonight with the Grand Cereal Parade.  Grand Marshal Paul Makoski leads numerous floats through the heart of Downtown Battle Creek.

Then on Saturday, June 10th from 8 a.m. to 12 p.m.  Free cereal breakfast will be served until 11 a.m.

This year's festival features a diverse roster of entertainment, more than 50 vendors, Kids' Zone, community services/resources and so much more.

Special attractions include children's games, kids inflatables, fastball game which is free and there will be 50 plus arts and crafts to check out.  Service and food vendors too.  Click here on befestivals.com/cerealfest.