Cadillac Wants Small Dealers to Upgrade
In an effort to better compete with BMW and Mercedes, Cadillac wants about 700 smaller U.S. dealers to create boutique stores that focus on the General Motors brand.
The move is designed to improve a customer's buying experience so it matches or exceeds other luxury brands.
Cadillac now has 929 dealerships nationwide. About 200 have exclusive space for Cadillac, while 700 more sell the luxury brand along with Chevrolet or other GM brands.
Those would become boutique locations with specially trained salespeople and service and luxury features. No dealerships would be closed.