Back to school is the second biggest shopping event of the year for retailers, but paying full retail prices is not the best way to go, according to expert shoppers.

Americans will spend $68 billion during this year's back to school season, including back to college, according to the National Retail Federation.  That's an average of $630 per family for school age kids and $899 for families with college bound students.

Steve and Annette Economides who heads "America's cheapest family," operates moneysmartfamily.com and has written books including "The MoneySmart family System."

Steve and Annette say if you're a smart shopper, you can do it for $60 to $75!