Americans care more about belly health than low calorie diets, according to Pop-Tarts maker Kellogg.

For years, the company promoted Special K cereal as a help for weight control.  Kellogg is now changing tactics.

It plans to play up the fiber content in its packaged goods, and later this year will launch a Special K with probiotics, bacteria that live in the gut and can be found in yogurts and fermented foods.  Here's more from the associated press.